minimalistic cosmetics




3 new cleansers:
tom ford

“Beauty is unbearable, drives us to despair, offering us for a minute the glimpse of an eternity that we should like to stretch out over the whole of time.” Albert Camus

Visagist favourite and almost every good skincare brand offers one: micellar water. You have Rodial, L’Oreal, Taaj, YSL, Caudalie, Avène, Dior, Garnier, Vichy, La Roche-Posay etc… if you want to try them all, you better bring a big basket. Did you know Bioderma sells a bottle of their hyped Crealine H20 Water every 6(!) seconds? What are micelles and what is micellar water? Basically we have to take a look back at high school chemistry: a micelle takes shape when a variety of molecules including soaps and detergents (surfactants) are added to water, this is what we learned back then. So technically speaking regular soap water is already a micellar water. But a quick look at the ingredients of our micellar water cleanser tells us there is mysteriously more. Amateur research on the ingredients is hard for micellar water cleansers since possibly skin-irritating surfactants are not as harsh when they reach a certain concentration in water, they form ball-shaped structures, the micelles, instead.

You can basically breakdown the ingredients of micellar water cleansers to this: Water, a Glycol (e.g. Hexylene Glycol, Pentylene Glycol) – acting both as a humectant and hydotrope (improves solubulity of the the makeup in the surfactant), a Solubiliser (e.g. Polysorbate 20) – the surfactant that does the cleansing, a Preservative and Fairy Dust. All in all what you have is a product with make-up removing properties that doesn’t foam as much as traditional cleansers and looks and feels more like water (read more at the fabulous Beauty Brains). It is mild, easy to use (no washing off) and feels innovative. There might be a massive amount of micellar waters not claiming to be one, chances are high you have it already in your bath cabinet. Love, Ea Birkkam.

today: skin



DIY organic tooth whitener


original recipe:
peta (see here)

“White is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black” G. K. Chesterton

My grandmother once plucked a strawberry from our gardens and rubbed it on her teeth, back then she told me it ‘brightens the teeth’ and ‘was the only known treatment against teethstains before dentists offered In-office bleachings’. I was bewildered and i did not know why it worked, but it did and from that moment on i kept on immolating at least one strawberry of a batch for the sake of a whiter smile.

Later i heard about baking soda having the same effect on the colour of the teeth, strawberry and baking soda worked even better. 2 ingredients are the main reasons for its working properties: Malic acid of the Strawberries and Sodium bicarbonate in the baking soda. Malic acid, which ocurrs in apples, especially green ones, celery and carrot strip dark stains from the teeth and increase the saliva production, which is good for the gum. Sodium bicarbonate works as a mechanical cleanser on the teeth and gums and restores the acid balance in the mouth, it has antiseptic properties aswell to help prevent infections. Teeth hygiene can’t be more effective and minimalistic. Best, Ea Birkkam

today: trinity blanche/ the shirt dress, floral fragrance, eyeliner





-read more about it here
-like? order it here

“Each one of us must carry within the proof of immortality, it cannot be given from outside of us. To be sure, everything in nature is change but behind the change there is something eternal.”
Johann Wolfgang Von Goethe

What do Olive Oil, Avocado Oil, Rice Bran Oil, Wheat Germ Oil and Sharks (yes) have in common? It is not the beginning of a bad joke, rather a connection to a 30-carbon organic compound (Squalene/see here) whose saturated form (Squalane/see picture above) acts both as a very good emollient and moisturizer in cosmetics. Squalene is a clear, scentless and low-viscous lipid that occurs with appr. 5-12 per cent in the skin’s own hydro-lipid layer. Squalane however is not as auto-oxidating prone and the fact that it is non-toxic and non-irritating makes it a cosmetic ingredient almost too good to be true.

Sadly there is a downside. A lot of sharks are being killed for having high amounts of Squalene in their body, especially the liver, because they lack of a swim bladder and this is nature’s solution to reduce their body density (read more here). To dissociate from the cruel slaughter but still benefit from a great ingredient like it manufacturers prefer the term Phytosqualan in their products which points out the vegetarian origin. I really cannot wait to involve this compound in my lab actions, it is said to have a super silky and smooth feeling on the skin. I really like the way the molecule looks too, someone please make a silver necklace in this pattern. Excited, Ea Birkkam

today: deep ocean






“Receiving a new truth is like adding a new sense.”
Justus von Liebig

It is both fun and detailed work to finally limit my assortment of ingredients to a small final range. There is this vision of a high quality, ecologically worthwhile but very minimalistic and futuristic line of cosmetic products and, as i am used from synthesizing lab chemicals, things do not always work perfectly with the first try, to put it mildly. Maybe this is the first time my given endurance pays out.

Anyways, i have already a compiled selection of ingredients that i want to share, interesting in their skin properties, ecologically and beautiful in their chemical structure. I feel attracted by beautiful symmetries and molecules in interesting shapes and angles. Above you see 3 of the prettiest molecules that naturally occur in oils and fats i found. I am sure even the most fashion crazed blog reader will see scientific beauty in them. They would make a spectacular repeating pattern on a T-Shirt. Best, Ea Birkkam

today: the clinically white beach look



the future of eyeliner


“Geometry is the foundation of all painting.”
Albrecht Durer

From minimalistic to bold, this is the year of extraordinary eyeliner experiments (see pic above | source). The hosts of this year’s eyeliner looks are of an extravagant species, their natural habitat is both front row fashionshow seat and probably the next Björk MoMa Exhibition. Are you in for this year’s eyeliner experiments? Beautiful, geometric details and fancy eyeshape-changing lines. Thanks to Sephora, Benefit and Dior, we are extra excited to try new innovations and highly anticipated mechanics. I already ordered a version of the funky, rubber blade eyeliner of Benefit. Just couldn’t resist to try it out, expect a blogpost of my look. Love, Ea Birkkam

today: sherlock ‘the women’


Michel Rajkovic






Michel Rajkovic

“Every day is a new day. It is better to be lucky. But I would rather be exact. Then when luck comes you are ready.”
Ernest Hemingway, The Old Man and the Sea

Minimalism and solitude. The pictures of 34 year old french photographer Michel Rajkovic just make one dream about secluded aquatic landscapes. A lot like Michael Kenna, Hiroshi Watanabe and Michael Levin, who i like aswell. In an interview with ND Magazine he said following to his work being minimalistic: ‘The minimalist side allows us to open a door to the imagination because it gives the viewer the freedom to make his own history, his own interpretation. I only place the elements; I leave the freedom to spectators to leave their imagination to work. For example in my photo “Stairs to nowhere” some viewers at my last exhibition told me they climb the stairs, others remain seated, others down. They are not just mere spectators but they become actors in creating their own history. I love that freedom.’
Very nice said, Mr Rajkovic. Love, Ea Birkkam

today: the grey shirt and garments of solitude