3 new cleansers:
tom ford

“Beauty is unbearable, drives us to despair, offering us for a minute the glimpse of an eternity that we should like to stretch out over the whole of time.” Albert Camus

Visagist favourite and almost every good skincare brand offers one: micellar water. You have Rodial, L’Oreal, Taaj, YSL, Caudalie, Avène, Dior, Garnier, Vichy, La Roche-Posay etc… if you want to try them all, you better bring a big basket. Did you know Bioderma sells a bottle of their hyped Crealine H20 Water every 6(!) seconds? What are micelles and what is micellar water? Basically we have to take a look back at high school chemistry: a micelle takes shape when a variety of molecules including soaps and detergents (surfactants) are added to water, this is what we learned back then. So technically speaking regular soap water is already a micellar water. But a quick look at the ingredients of our micellar water cleanser tells us there is mysteriously more. Amateur research on the ingredients is hard for micellar water cleansers since possibly skin-irritating surfactants are not as harsh when they reach a certain concentration in water, they form ball-shaped structures, the micelles, instead.

You can basically breakdown the ingredients of micellar water cleansers to this: Water, a Glycol (e.g. Hexylene Glycol, Pentylene Glycol) – acting both as a humectant and hydotrope (improves solubulity of the the makeup in the surfactant), a Solubiliser (e.g. Polysorbate 20) – the surfactant that does the cleansing, a Preservative and Fairy Dust. All in all what you have is a product with make-up removing properties that doesn’t foam as much as traditional cleansers and looks and feels more like water (read more at the fabulous Beauty Brains). It is mild, easy to use (no washing off) and feels innovative. There might be a massive amount of micellar waters not claiming to be one, chances are high you have it already in your bath cabinet. Love, Ea Birkkam.

today: skin